Tag Archives: hospital

5 things you never want to hear at your hospital

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On the journey toward value-based healthcare, health systems are facing stiff competition. Consumers’ costs are going up, their expectations are higher and they’re not afraid to comparison shop when it comes to their health and wellness. Add nontraditional healthcare channels like pharmacy and grocery into the mix, and the battle for market share becomes even more crowded.

“To compete in a retail-driven healthcare market, health systems need to take a customer-focused approach to attract and retain both customers and top talent,” said Vicki Eickelberger, Managing Director at Big Red Rooster, a JLL company. “Creating experiences that connect with customers and their needs has been a strategic premise of successful retailing for decades.”

Healthcare is expensive, messy and fraught with emotion. Gaining customers’ trust requires a care-centered brand fueled by strong culture and service standards. If you’re hearing any of the negative statements below within the walls of your health system, reconsider your brand experience.

“I’m lost.”

Hospitals play host to patients, caregivers, visitors and other guests, meaning there’s a need to build out multiple customer experiences within the same environment. It’s the reason many systems have tapped a Chief Experience Officer, and why OhioHealth turned to Big Red Rooster for an easy and intuitive wayfinding system.

big red rooster

After interviewing stakeholders to understand needs and desired outcomes, Big Red Rooster journey mapped each audience’s experience to identify the best placement of branding and signage. Prioritizing simplicity and projecting a sense of calm, public spaces became uplifting landmarks that oriented people efficiently. That consumer-centric filter has extended across the system’s culture, process and design, resulting in valuable continuity across ambulatory, outpatient and pharmacy sites.… Read More

Take a dose of data and call me in the morning

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data

As we all know, any prescription from a healthcare provider comes with directions and dosage amount. Let’s swallow some bitter pills:

  • 40 percent of a hospital’s balance sheet accounts for real estate
  • Only 1:3 healthcare systems thoroughly evaluate the impact real estate has on profitability
  • There are 1.68 million hospital beds in the U.S., a number that’s steadily shrinking

“Without using a data-driven approach to real estate, healthcare systems are leaving millions of dollars on the table that could be used to elevate patient experience and quality of care,” says JLL Senior Managing Director Greg Gerber, Healthcare Practice Group lead.… Read More

Attaining Triple Aim: How healthcare can leverage real estate

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triple aim

In today’s capital-constrained environment with shrinking reimbursements from insurance companies, health systems are rethinking their business models by rethinking their real estate footprint.

“Bold, sweeping changes are a mandate for today’s health systems,” said JLL Senior Managing Director Greg Gerber. “Especially in competitive markets with numerous high quality systems vying for market share and operating at a high complexity level.”

Created by the Institute for Healthcare Improvement in 2008 as a roadmap toward value-based care, the “Triple Aim” has three mandates: improving patient experience, improving health of populations and reducing per capita cost of care. We explored the challenges, opportunities and surprising role real estate plays in each area with our Healthcare Practice Group.

Improving patient experience

In an outcomes-driven, performance-based reimbursement model, patient experience is critical and convenience is key. Locating facilities “closer to home” for patients is a surefire way hospitals can expand patient access and optimize their real estate footprint, reinvesting the savings in their core services.

“On the hospital campus, you’re talking about high-cost acute care. By taking healthcare into the community, you are reducing costs and making it easier for patients to stay proactive and healthy,” said Senior Vice President Sarah Cogswell.… Read More

4 reasons Chicago is a top life sciences cluster

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Chicago Life Sciences Economic Scorecard
Recently ranked a Top 10 U.S. Biopharma Cluster by Genetic Engineering and Biotechnology News, Chicago hosts six world-renowned medical schools, the largest concentration of physicians and two major federal research labs. Let’s take a look at why the life sciences industry continues to thrive:… Read More