Category Archives: Healthcare

How Rogers Behavioral Health serves thousands around the country

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Rogers Behavioral Health was founded more than 110 years ago by Dr. Arthur Rogers, a mental health pioneer committed to providing quality healthcare for those suffering from mental illness. One of the country’s largest independent behavioral health systems today, Rogers has expanded nationally beyond its main hospital in Oconomowoc, Wisconsin, now annually serving more than 16,000 adults, teens and children across the system. With an eye on pursuing more strategic, data-driven expansion, Rogers connected with our team in summer 2017.

Click below for our Project Profile on Rogers Behavioral Health, an organization that provides thousands of people a place to turn when struggling with mental illness or addiction.

Rogers Behavioral Health

Armed with our proprietary portfolio analytics tool, demographic data and a firm grasp of their business, we caught Rogers’ attention and began building a relationship as the health system’s single source of real estate expertise.
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5 things you never want to hear at your hospital

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On the journey toward value-based healthcare, health systems are facing stiff competition. Consumers’ costs are going up, their expectations are higher and they’re not afraid to comparison shop when it comes to their health and wellness. Add nontraditional healthcare channels like pharmacy and grocery into the mix, and the battle for market share becomes even more crowded.

“To compete in a retail-driven healthcare market, health systems need to take a customer-focused approach to attract and retain both customers and top talent,” said Vicki Eickelberger, Managing Director at Big Red Rooster, a JLL company. “Creating experiences that connect with customers and their needs has been a strategic premise of successful retailing for decades.”

Healthcare is expensive, messy and fraught with emotion. Gaining customers’ trust requires a care-centered brand fueled by strong culture and service standards. If you’re hearing any of the negative statements below within the walls of your health system, reconsider your brand experience.

“I’m lost.”

Hospitals play host to patients, caregivers, visitors and other guests, meaning there’s a need to build out multiple customer experiences within the same environment. It’s the reason many systems have tapped a Chief Experience Officer, and why OhioHealth turned to Big Red Rooster for an easy and intuitive wayfinding system.

big red rooster

After interviewing stakeholders to understand needs and desired outcomes, Big Red Rooster journey mapped each audience’s experience to identify the best placement of branding and signage. Prioritizing simplicity and projecting a sense of calm, public spaces became uplifting landmarks that oriented people efficiently. That consumer-centric filter has extended across the system’s culture, process and design, resulting in valuable continuity across ambulatory, outpatient and pharmacy sites.… Read More

The doctor is in…the mall?

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As consumerization pushes health systems closer and closer to their patients, we’re seeing healthcare emerge as an opportune tenant for retail landlords with big box vacancies.

consumerization

JLL’s healthcare experts: Greg Gerber, Sarah Cogswell, Sylvia A. van Loveren and Scott Merz

“There’s been a big push by retail landlords to try and attract medical tenants to diversify their portfolios, many of which have been struggling to adapt to the changing nature of retail,” JLL Senior Vice President Sarah Cogswell said at a recent RE Journals’ event.

The challenge is catering to the specifics of healthcare tenants. Landlords are used to retailers that have their specs down to a science, a repeatable façade and the ability to take over a building and make it their own.… Read More

You won’t believe what happens next for healthcare

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2017 was a year of mega-mergers in healthcare as providers and payers alike seek economies of scale, often by joining forces, on the journey toward value-based care. This patient-centric model of quality over quantity creates more risk, and responsibility, causing health systems of all sizes and geographies to reevaluate their delivery of care model, build efficiencies and hopefully gain a leg up on the competition.

With downward cost pressures and such a huge emphasis on results, the healthcare of tomorrow is going to look a whole lot different from today’s hospitals and doctors’ offices. In fact, the tech-forward, community-first evolution has already started.

Telehealth: A Skype date with doc

Imagine you’re in a rural community miles from the nearest hospital, or you’re just across the street from one but are challenged by limited mobility. Telehealth leverages technology so patients can seek treatment without ever leaving the house, significantly reducing costs for the health system while shielding vulnerable patients from healthcare-associated infections.

At the $54-million Mercy Virtual Care Center in St. Louis, a nearly 200-year-old health system is pioneering the idea of a “hospital without beds.” With regular virtual visits and remote health data monitoring technology, Mercy can observe even the most critical patients with an even closer eye, learning individual baselines and gaining the ability to distinguish true emergencies from issues that could be solved by changing medications. It’s already reducing readmission rates, improving outcomes and changing the way we think about house calls.… Read More

Value-Based Healthcare: How did we get here?

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healthcare timeline

If you think today’s healthcare system feels like an unsolvable Rubik’s Cube, you’re not alone. But it didn’t develop in a vacuum, and it’s important to understand historical context. Explore a timeline of our journey toward value-based healthcare below, where you can roll over the red buttons for details on major legislative, social and cultural milestones.… Read More

Top 10: Fighting healthcare-associated infections with facilities management

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healthcare compliance

Our healthcare solutions team recently hosted a webinar uncovering the unexpected impact of facilities management and healthcare compliance on patient safety and clinical outcomes.

“On any given day, about one in 25 hospital patients has at least one healthcare-associated infection,” said JLL Director of Healthcare Technical Operations George Mills. “By taking a proactive approach to compliance, health systems can reduce overall risk in hospital environments.”

George joined JLL last year after serving as Director of the Department of Engineering at The Joint Commission. By exploring the intersection of clinical needs and the physical environment, he’s demonstrating the need for health systems to turn a critical eye to their operational efficiency and outcomes.

Our top 10 webinar takeaways:… Read More

Your Stark Law and Anti-Kickback Statute Playbook

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If you’re a health system and think patient referrals have nothing to do with your real estate, think again. Arm’s length isn’t just for anatomy lessons; it’s necessary to ensure real estate transactions don’t corrupt professional, medical judgement, resulting in fines and criminal charges.

Stark Law

Click the image to download our complete Stark/AKS Playbook

Two intertwined federal laws concern patient referrals influenced by improper financial incentives (ex. below fair market value rents) and are a critical consideration in the management of a health system’s real estate:

Stark Law

For services paid for by Medicare, Medicaid or other state healthcare plans, Stark prevents physician self-referral and patient referral to entities with which the physician has a financial interest or relationship.

Anti-Kickback Statute

Prohibits kickbacks, bribes, rewards and other economic incentives that induce physicians to refer patients for services or recommend purchase of medical supplies that are reimbursable under government-funded healthcare programs.… Read More

Take a dose of data and call me in the morning

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data

As we all know, any prescription from a healthcare provider comes with directions and dosage amount. Let’s swallow some bitter pills:

  • 40 percent of a hospital’s balance sheet accounts for real estate
  • Only 1:3 healthcare systems thoroughly evaluate the impact real estate has on profitability
  • There are 1.68 million hospital beds in the U.S., a number that’s steadily shrinking

“Without using a data-driven approach to real estate, healthcare systems are leaving millions of dollars on the table that could be used to elevate patient experience and quality of care,” says JLL Senior Managing Director Greg Gerber, Healthcare Practice Group lead.… Read More

Attaining Triple Aim: How healthcare can leverage real estate

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triple aim

In today’s capital-constrained environment with shrinking reimbursements from insurance companies, health systems are rethinking their business models by rethinking their real estate footprint.

“Bold, sweeping changes are a mandate for today’s health systems,” said JLL Senior Managing Director Greg Gerber. “Especially in competitive markets with numerous high quality systems vying for market share and operating at a high complexity level.”

Created by the Institute for Healthcare Improvement in 2008 as a roadmap toward value-based care, the “Triple Aim” has three mandates: improving patient experience, improving health of populations and reducing per capita cost of care. We explored the challenges, opportunities and surprising role real estate plays in each area with our Healthcare Practice Group.

Improving patient experience

In an outcomes-driven, performance-based reimbursement model, patient experience is critical and convenience is key. Locating facilities “closer to home” for patients is a surefire way hospitals can expand patient access and optimize their real estate footprint, reinvesting the savings in their core services.

“On the hospital campus, you’re talking about high-cost acute care. By taking healthcare into the community, you are reducing costs and making it easier for patients to stay proactive and healthy,” said Senior Vice President Sarah Cogswell.… Read More