JLL Chicago went big for National Donut Day, a holiday we’re proud to say originated in the Windy City.
Believe it or not, the day of donut decadence dates back to 1938, when it was kicked off by the Chicago branch of the Salvation Army. It paid tribute to the organization’s female volunteers, who during World War I made donuts for overseas soldiers. The Red Cross adopted a similar morale-boosting strategy during World War II.
In addition to using Donut Day as a fun, culture-building activity around the office, JLL took the opportunity to investigate where donut shops and quick service restaurants (QSRs) are locating most around the country. While Chicago didn’t top the list, you can plan your next culinary vacation to one of these destinations.
QSR’s are maintaining revenue growth of around 1.2 percent annually as sales flatten and competition heats up. Population growth, land availability and low labor costs make the South the key growth market for QSRs looking to regain market share.
Happy Donut Day!